The Care Center

Holyoke, MA

The Care Center helps young mothers and low-income women go to college. Their groundbreaking programs and unique integration of education, arts and culture have been recognized nationally by The White House, The U.S. Department of Health and Human Services, The New York Times, The Atlantic, The Christian Science Monitor, The Boston Globe, and on National Public Radio.

cdeVision was hired to define, design and implement a brand awareness advertising campaign for the non-profit over a three month period. Advertising materials were created to run across three unique platforms; billboards, mobile digital advertising and social media (Instagram and Facebook).

cdeVision partnered with Lamar Advertising Company to run three billboards in the Springfield, Chicopee and Holyoke markets. The billboard design was shown in each city for thirty days over a three month period.

cdeVision partnered with StandOut Truck to deliver a mobile digital advertising campaign across Springfield, Chicopee and Holyoke cities. Over a three month period, a total of 20+ driving hours were logged each month across the three cities and an average of 20,000+ impressions per hour we’re recorded (number of times content could have been seen by devices within 100ft of the Stand Out Truck®) ! StandOut Truck also provided several social media posts and a story about the Care Center on their website.

Lastly, cdeVision created social media graphics/image templates for the Care Center to use on social media. Suggested hashtags we’re used to target social media interests of young women and to introduce them to the Care Center.

Project Details

Billboard Design
Mobile Digital Design
Social Media Design / Consulting

The campaign was a smart, innovative idea that directly caught the attention of the people we wanted to recruit.

Anne Teschner
Executive Director

Project Photos

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