Boost Your SEO with a WordPress Site Tune-up

WordPressWe are constantly being challenged by our clients to help them improve search engine ranking, speed up site loading times and to build their online audience.

We have recently developed a list of several improvements that we can make to any WordPress website, speeding up page loading times, increasing non-paid traffic and getting better search engine results.

 

Schema Mark Up

One of the latest evolutions in SEO is called schema markup. This new form of optimization is one of the most powerful, but least-utilized forms of SEO available today.

Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users.

Schema markup helps your website rank better for all kinds of content types (Local businesses, Restaurants, Events, Products and more…).

Secure HTTPS/SSL

Google says adding SSL gives websites a small ranking benefit. The big question… Will I get more traffic with SSL? YES!

Stats have shown that having SSL on your site can decrease your page bounce rates significantly. Some results have shown a decrease as much as 50% in bounce rates. That equates to great increase in traffic. Bounce rates are equated in Google’s Algorithm, lower bounce rates equal higher rankings!

SSL certificates are vital from a customer trust point of view. Once they know that you’re a legitimate entity, they’re far more likely to do business with you or even revisit your site.

Optimizing Site Code

Website speed is one of the Google’s main ranking factors.

We have found a few great plugins to optimize your WordPress site. The plugins concatenate all scripts and styles, minifies and compresses them, adds expires headers, caches them, and moves styles to the page head, and scripts (optionally) to the footer. It also minifies the HTML code itself, making your website pages really lightweight.

The combination of these light-weight plugins speed-up page load times and improve website scores in services like PageSpeed, YSlow, Pingdom and GTmetrix.

Image Compression

Optimize, compress and resize your images without crushing quality.

Let us recommend and install a plugin to optimize and resize every image in any directory on your WordPress site and for future media library uploads. Save space and speed up your site.

Favicon

Favicon is short for Favorites Icon and appears next to the URL in the web browser.

Favicons are valuable for UX and branding. And these, in turn, matter for SEO. As more browsers utilize tab-based structure, a Favicon ensures that each tab with your site is easily identified.

Sitemaps

Sitemaps are essential to having search engines crawl and index the website so that the content within it can be ranked within the search results.

Let us help you add sitemaps to your domain and train you on how to use them effectively.

Keyword Research

We can help you determine the best keywords to use on your WordPress website.

With the use of some new and very helpful SEO tools; we can determine the position, search volume, and number of results of each keyword used on your website.

Contact Us to Get Started!

We can typically implement many of these affordable changes within a few business days. Contact us by email or phone (413) 532-6100 to learn more.

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